Taking Projects for 2025

Hi, I'm Leo!

A Marketing designer and content creator working with tech companies that empower the human experience.

About

I have been a marketing designer, specializing in website UI for over the last 10 years of my career.  I hold a computer science degree, and have worked with over 100+ SaaS startups in helping them craft unique marketing experiences for their B2B and B2C SaaS. During my free time, I create content that educates other designers in improve their career as a web designer.

Experience

Daloopa

UI UX Designer & WebFlow Expert

Currently working with Daloopa in the redesign and development of their SaaS marketing website.

May 2024 – Present

ThoughtForge AI

Marketing & Go-to-market Designer

Lead the design strategy and concepts for their go-to-market and lead acquisition funnels alongside the CPO and CRO.

January – June ’24

DoorLoop

Senior Designer & Webflow Dev

I worked as a Senior Designer at DoorLoop. During this time, I collaborated closely with key stakeholders to create, improve, and centralize marketing design assets.– Built a design system in Figma that can be used for the web, A/B testing ideas, and marketing collaterals– Led the website redesign and oversaw the website development in Webflow– Worked closely with Product Marketing to create processes and designs for new feature releases– A/B tests on multiple pages such as home, pricing page, and blog layouts– Built a centralized social media design system to improve engagement and speed up the process of graphic design creation

Nov 2022 –
February ’22

LP Design Studio

UI UX Designer & WebFlow Expert

I have been a designer for the last 10 years. During my journey at LP Design Studio, I have worked exclusively in a remote setting with over 100+ startups helping them create profitable and go-to-market-ready products, and web experiences that allow them to closely connect their ideas to their users through a clean and organized user experience.

May ’14 – Present

Projects I've recently completed

I have worked over a variety of projects with B2B SaaS over the last year. These projects ranged from Ads design, A/B testing and CRO implementation, to managing full enterprise website design projects. Below are some of the latest hand-picked projects. To view the full case studies on these projects, please request access as they are NDA / Password protected.To view these entries, please click here to ask for a view request.

FigmaWebflowAdsSocial Media

ThoughtForge AI

I worked with the TF team to create their go-to-market and marketing assets, as well as, develop their Webflow website.

Visit Live Website
FigmaWebflowAdsSocial Media

Increasing conversions with a redesign and better brand alignment.

I joined DoorLoop in 2022 as a full-time senior designer for Marketing to work on the redesign of the website, and alignment of the brand.

View Live Site

Case Study Password Protected

FigmaWebflowUX | UI CRO

Increasing leads through a website redesign and development project.

I’ve been working with Daloopa for the last few months to help improve the UX and UI of the website to drive more demos being booked.

View Live Site

Password Protected

FigmaWebflowUX | UI CRO

A brand and website for a non-profit

Currently working on creating the brand and website experience for this non-profit, as well as, their go-to-market materials.

Coming Soon
FigmaProduct pageHome page

Improving the Home page and Product page design of TeamCymru

This project aimed at improving the look and performance of their current home page and product pages.

Coming Soon

Password Protected

FigmaVideoAdsSocial media

Getting CP go-to-market and pitch ready with a new website and marketing assets.

Through design and development sprints, I worked with the CP team in creating the creative strategy for their go-to-market and fund raising of a Seed round.

Request Access

Password Protected

FigmaWebflowUX | UI CRO

WordPress development of Teramind new website in just 4 weeks.

During summer 2024, I was hired by Teramind to manage and develop their new website into a pixel perfect WordPress website.

View live website

Password Protected

FigmaWebflowVideo AnimationDeck Design

Getting their B2B Marketing assets ready for a new go-to-market approach.

I worked with Ocurate to find creative ways to explain how the tech behind their unique product works.

Request Access

Password Protected

FigmaWebflowUX | UI CRO

Designing a resort brand with a unique personality to inspire its guests.

I worked with the marketing campaign in creating marketing funnels and creative assets to drive 21% more direct bookings through the website.

Request Access

Password Protected

FigmaWebflowUX | UI CRO

Cook Solutions Group

I worked as the Webflow Developer and web designer for this project.

Visit live website
FigmaWebflowUX | UI CRO

Darwinian Ventures Website

I worked as the Webflow Developer and web designer for this project.

Case Study is Coming Soon

My Skills

FigmaUX | UIDigital Marketing Paid AdvertisingWebsite DesignCROB2B MarketingB2C MarketingProduct DesignContent CreationProject ManagementWeb DevelopmentJavascriptWebflowFramerSSMPitch Deck DesignFund Raising

Personal Projects I've recently completed

FigmaBlogSEOContent

Designer Wisdom

This is a blog I’ve created to teach others how to improve their website design skills in just 10 minutes per day.

Visit live website
FigmaWebflowUX | UI CRO

Website Design Studio

This is a marketing studio that is subscription based that I have put together.

Visit live website
FigmaWebflowVideo AnimationDeck Design

Designer Wisdom Youtube

My youtube channel is all about empowering other creatives with the right tools and mindset to grow their careers.

Visit Youtube Channel
FigmaBrandingTemplate

Brand Guidelines Template

Easily create a brand guideline for your company or client inside of Figma.

Template Coming Soon!

What industry experts are sayin...

David Bitton

CMO & Co-Founder @ DoorLoop

All I can say is WOW. Leo is truly a one-of-a-kind person that will exceed your wildest expectations.

Not only is he one of the most talented designers and web developers around, he's also one of the kindest and and most humble human beings you will ever meet. I can't recommend him enough, and can't wait to continue working with him for years to come.

Whitney Sales

Founder of The Sales Method

Leo is an absolute joy to work with. His designs are polished and well thought out.

He takes a step by step approach to working with you to ensure satisfaction along the way and is great with feedback. If you are looking for a designer I couldn't recommend him more.

Sam Grote

CEO at CenterpieceHQ

His websites are world-class and he did an outstanding job of guiding me through the design process.

He was always quick to respond and worked tirelessly to ensure a smooth website transition. I strongly recommend Leo to any start-up founder that wants an enterprise-quality website without the stress.

Matthew Brown

CEO at ThoughtForge

Leo has been amazing to work with! His speed and diligence are truly impressive, consistently delivering elegant designs that exceed our expectations

Leos' ability to quickly understand and execute our vision has been invaluable, making the entire design process seamless and efficient. Beyond his technical skills, Leo's friendly and approachable demeanor makes him incredibly easy to work with. I highly recommend Leo for anyone in need of a talented and reliable designer.

Jacob Olenick

Senior Product Designer

Leopoldo stands out from most web and UX designers.

From when I first met Leo I knew that he takes his work seriously. He doesn't mind and actually enjoys putting in the extra effort and time to do research to make his clients are getting the best overall experience and website. He's a great person and an exceptional leader. If you are looking for a web designer to work on your next project, Leopoldo is the answer.

Harneet Singh

Co-Founder & CPO

Leo has been incredibly have been wonderful and gratifying to work with.

His innate ability to synthesize and simplify messaging for a highly technical and complex product like ours is amazing. I wouldn't hesitate to work with them in the future and recommend all companies to engage with Leo on their messaging, website design, and product designs. We at ThoughtForge are already seeing the benefits of Leo's clarity and design from our potential and current customers

Free Marketing & Design Resources

FigmaBlogSEOContent

Website Project Tracker

Download this free google sheets website design project tracker to help you track your next website design project like a pro.

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FigmaWebflowUX | UI CRO

Creative Project Brief

Download this free Canva template to help you create clear creative projects briefs.

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FigmaWebflowVideo AnimationDeck Design

Webflow ProjectQA

Download the Website QA list I use on every project to ensure the Webflow websites I am building are ready to go live. This is a Notion template that you can duplicate and use it for your next project.

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FigmaWebflowVideo AnimationDeck Design

Webflow Page Speed

Use this check list to get through all the speed optimization setups you need to apply on Webflow to improve your website speed and performance.

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FigmaWebflowVideo AnimationDeck Design

SaaS Home Page Template

Share your email to get this free SaaS home page template with sections proven to drive conversions to other SaaS websites.

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Get in touch

I am currently available for projects. To get in touch, simple fill in the form on this section and give me about 24 hours to get back to you. Please provide me with as much content as possible about your project, idea and design needs.Once I’ve reviewed your request, I will invite you to a 30mins call.

Note: If you are requesting access to my portfolio, choose yes in the option on the form. Most of my work has NDAs, so it is not available for the public.

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