For this specific brand, I had to come up with a strategy to come up with very great brand attributes. The idea was to find a personality and a unique emotional value. In order to do this, I created a list of main brand attributes that will be able to provide me with information I needed take the work from here.

NOT JUST A MESSAGE, BUT A PIECE OF CONTENT THAT GENERATES FEELINGS.

The messaging has to be powerful as it will be the first brand element that will generate an engagement between the resort and the customers. From here the development of tag lines and messages took place. The challenge was how to create this in a visual manner that allows the message to be stronger, yet understood by all. The solution was to create shapes, implement strong typefaces, curves and content that can give the main tag line a more powerful message.

GIVING EVERYTHING MORE MEANING

From my visits to the resort, I noticed a lot of unique characteristics. From the plants, to the walls, view. But what gave it definition were the unique records, dominos and other elements that are found inside the room. Also, it matched 100% with the main brand attributes.

This elements developed into unique backgrounds for collaterals such as business cards, backgrounds for the website I am currently designing and for other collaterals that will be finished.

THE COLLATERALS


From unique t-shirts to business cards, it is important to remain consistent through all the entire experience their customers are going to have from the moment they enter the website, to when they see the team and proceed to have a tour.

Four Seven Three

Four Seven Three is a brand new boutique resort that is opening its doors in the Island of Grenada within the upcoming months. As a part of their grand opening the founder and director wanted to create a brand and identity with a personality and emotional touch.

Scope of brand and identity project:

  • Brand & Identity
  • Message
  • Voice
  • Web Design & Development
  • UX facilitator
  • Collateral designs

Tools:

  • Adobe Illustrator CC
  • Adobe Photoshop CC
  • Adobe Light Room CC
  • Adobe XD CC

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