For this specific brand, I had to come up with a strategy to come up with very great brand attributes. The idea was to find a personality and a unique emotional value. In order to do this, I created a list of main brand attributes that will be able to provide me with information I needed take the work from here.
NOT JUST A MESSAGE, BUT A PIECE OF CONTENT THAT GENERATES FEELINGS.
The messaging has to be powerful as it will be the first brand element that will generate an engagement between the resort and the customers. From here the development of tag lines and messages took place. The challenge was how to create this in a visual manner that allows the message to be stronger, yet understood by all. The solution was to create shapes, implement strong typefaces, curves and content that can give the main tag line a more powerful message.