Social Media Enhancements
The first platform where most of their customers are is on Facebook - hence, I worked towards enhancing their look and creating a list of engaging post that were scheduled weekly. From this I was able to learn about their customers and the best times to engage with them on Facebook. Here is a an example of the banners for the Facebook page I created.
Creation of landing page within Facebook:
As many people where engaging on Facebook, I went ahead and designed a landing page that can be implemented on Facebook.
To create greater engagement with the brand, I went on to developing quick yet powerful content that allowed users to visit the business' website. For this I came up with a list of events and party types and divided them into the number of days of the week. As a result, users always knew that on Monday an specific type of event idea will be published on Facebook and Instagram. Below is an example of the imagery I used to get the attention of the users for the posts explained above.
(SEO + Social Media Case Study) Tio Fiesta
Ranking on a very competitive market.
CHALLENGE: Getting this website to rank on a very competitive market was quite a tasks. As a result, I had to do in-depth competitive research of those companies that were found within the first page of Google. Also, the value per keyword was so great that some of the competitors who are using Google ads are bidding up to 15usd per click. As a result, for this SEO project I put a side what the term SEO is and instead called it 'Be found on Google'.
THE RESULTS: I have been working with this company for over 1.5 years now constantly increasing their rankings. I was able to drive them from an average position of 124 to a brand new average position in the major keywords of 21.5. I also worked towards local rankings for users in Miami where the company is located. From here, I worked towards enhancing their online presence on Facebook and Instagram where I was able to increase their following rates by 283.4% within a few months. Another aspect I noticed an increase in was the engagement of users with the brands as many more messages, bookings, comments and likes started to take place.
Tools I used on this project:
- Google Webmaster
- Google Analytics
- Screaming Frog
- Rank Tracker
- Google Drive for report building and automated data extraction from analytics and other platforms
- Adobe Illustrator
- Adobe Photoshop