I am Leopoldo Pirela
A website design freelancer
I help brands to conceptualize their strategy and implement it, while designing seamless digital experiences for their customers on the web.
I am a freelance website designer
What do I do?
I love crafting beautiful, smart and inspired work that is focused on a business’ goals and their customers. I do this across different mediums where customers and brand engagements take place.
Over the last 10 years, I have worked with business owners and teams from a variety of business fields to help them create and grow their brand’s web presence.
THINK OF ME AS PART OF YOUR TEAM
This is how I can help
The services I have mastered are placed in different categories that match with the process I use to work with all my clients. Every project starts with a strategy that might vary from business to business, but it allows us both to see the project as more than a design project. We will explore real business and marketing goals/objectives and create a road map to achieve them.
Discovery & Strategy
Whether your brand is new or fully established, I work with you to clarify your website’s purpose, your customer’s experience and accomplish defined goals.
Discovery & Research
Web Design & Development
I help you to connect your brand with your customers by creating user-centric, intuitive, adaptive interfaces that will delight and clearly communicate with your customers on the web.
User Interface Design
Story Brand FrameWork
Marketing Materials Design
Whether you need white-label services for your agency, or monthly web design and development work for your brand, I work with you and your team to consistently improve the performance of your brand online.
a process guarantees results
My process starts with gathering existing programs and initiatives, stakeholder input, customer research, and industry trends into a highly engaging and interactive meeting.
I run collaborative work sessions (using ZOOM) where I act as a facilitator to gain a deep understanding of your brand and business goals. This approach accelerates the strategic process in general, ensures we are all aiming towards the same direction and goals.
Once we have conceived a strategy together, using the workshop and my framework. I create the desired user journeys, align your brand and produce tangible results that can be applied to your business to help you get closer to your goals.
Once I have completed all my deliverables, I work with your organization for continued improvements and ensure that your organization’s new goals and achievements are being met each month.
Updates, Ideas, Thoughts, Guides
How many pages will your website need? If you are about to design a new...
The last few weeks have been quiet ones for client work. The work and...
Every website changes. Your business will change as it matures, and your...
Wordpress or Webflow? Which will be better for your business’ website? Here how I think about it before I choose one of these options.
Should you identify your website’s goals before you outline the foundation? or should you build the foundation and then adapt it to your goals? Find out here!
As a full-stack designer, being able to develop the websites I designed...
youtube videos: part I
Tools & tips for working from home part I
Working from home and as a freelancer for the last 7+ years has taught me how to effectively communicate with my clients, build a business and keep the operations of the business going as if I were in an office space.
So I am creating a video series sharing with you tips, ideas, and processes to ensure you can get the most out of your time when it comes to working from home.
Youtube Videos, Guides and Blogs
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